$ 1.7 billion is the estimated revenue of the unit event in Thailand during Songkran traditional Lunar New Year, which lasts from 13-15 / 4 this year in the "Land of the Golden Pagoda" is.
This year, many events in the New Year Songkran water throwing collecting entrance fees for fear of free events will attract too many people, leading to mayhem. The major venues in Bangkok Songkran event include CentralWorld, MBK Center, Asiatique, The Circle Ratchaphruek, Siam Park City, The Promenade and W Bangkok.
Meanwhile, some other events splashing focus on specific customer groups more. For example, Pepsi S2O, a splash dance party lasts 4 days at Royal City Avenue Bangkok, aimed at those who love electronic dance music (EDM), in the Songkran Festival in the Land gathered Motorsports the music controls (DJ) is known from Korea.
He Kriengkrai, CEO of Index Creative Village Plc, organizational unit of Thailand's biggest event, said the event had a bumper harvest this year Songkran holiday. According Kriengkrai, the value of the festival was even rise again if the Thai government elevated it into a regional event.
He Kriengkrai that Songkran has now become a creative event, which was promoted by cross-cultural trends and modern consumer lifestyles. Therefore, the organizers must also actively offering new ideas, the new communications strategy, as well as shaping the event theme to attract the crowd.
The traditional Thai New Year called Songkran New Year. This is a chance Thais pay respect to the Buddha, housecleaning, splashing in the elderly in order to pay homage. During the festival, many parades, beauty contests are held. In addition, we also cook traditional dishes and wearing colorful costumes. The special New Year's Songkran water throwing activities together, who increasingly will fall much more fortunate countries in the new year.
Songkran today has become a festival of international stature, with more and more tourists from all over the world come to Thailand to enjoy the exciting atmosphere. Also, due to the lifestyle of Thai people are slowly changing, especially the younger generation to enjoy better lifestyle, events celebrate Songkran also last longer than ever before, while vivid and creative more.
No comments
Post a Comment